TikTok Ads
AvailableOAuth
TikTok Ads connects short-form video campaigns to the same audience data as everything else, which matters most for brands whose cultural-affinity segments perform very differently on TikTok than on search.
What moves, and which way
Integrations run in both directions. What follows is what this connection is for.
En Garde to TikTok Ads
- Audience segments, synced as TikTok custom audiences on the connected advertiser account.
TikTok Ads to En Garde
- Campaign, ad group, and creative performance — spend, impressions, video views, clicks, and conversions.
- Creative-level results, so you can see which video worked for which segment.
Connecting it
You approve the connection on the platform itself. En Garde never sees your password — the platform hands back a token scoped to the permissions shown before you approve.
- Open Integrations in your Brand Space. The page is titled Connected Apps.
- Find the platform on the Integrations tab, using the search box or the category filter.
- Click Connect. A dialog lists the permissions En Garde will request.
- Continue to the platform. A popup opens on their site where you sign in and approve. If nothing appears, your browser blocked the popup — allow popups for En Garde and try again.
- Leave the popup open until it closes on its own. En Garde then checks the connection status and the card moves to Connected.
Worth knowing
- Authorize with an account that has advertiser access in TikTok Ads Manager, and select the specific advertiser ID you want reporting for.