Analytics & BI
Analytics connections describe behavior — what people did on your site or in your product. En Garde uses that behavior as segmentation input, so you can target on what someone actually did rather than on what channel they arrived from.
12 platforms in this category — 4 available now, 8 coming soon. Connections here use OAuth, API key.
What connecting these gives you
- Session, event, and conversion data available when you build a segment.
- On-site behavior joined to campaign performance in the same report.
- A consistent definition of a converting event across paid and owned channels.
Available now
These are connectable today from Integrations in your Brand Space.
Google Analytics
Web and app analytics with audience and behavior insights
Amplitude
Product analytics for user behavior and retention
Mixpanel
Product analytics for engagement and conversion
Segment
Customer data platform for analytics and marketing
Coming soon
These are in the catalog but not connectable yet. They appear in the platform with a Coming soon label rather than a Connect action.
Datadog
Cloud monitoring, logging, and analytics platform
FullStory
Session replay and behavioral analytics
Heap
Auto-capture product analytics for web and mobile
Hotjar
Heatmaps, session recordings, and user feedback
Looker
Business intelligence and data visualization by Google
New Relic
Application performance monitoring and observability
Power BI
Microsoft business analytics and data visualization
Tableau
Visual analytics and business intelligence platform