Ad Platforms
Ad platform connections are the shortest path between an En Garde audience and a live campaign. A segment you built in Audience becomes a targetable custom audience on the ad platform, and the spend and conversion numbers that come back are reported against the same segment you targeted.
15 platforms in this category — 7 available now, 8 coming soon. Connections here use OAuth, API key.
What connecting these gives you
- Sync a segment out as a custom audience instead of exporting a CSV and uploading it by hand.
- Read campaign, ad set, and creative performance back into En Garde reporting.
- Compare paid results against owned-channel results for the same audience in one place.
Available now
These are connectable today from Integrations in your Brand Space.
Google Ads
Run and track Google Search, Display, and YouTube ad campaigns
Meta Ads
Manage Facebook and Instagram ad campaigns and conversions
TikTok Ads
Create and optimize short-form video advertising on TikTok
LinkedIn Ads
Reach professional audiences with B2B advertising on LinkedIn
X (Twitter) Ads
Launch promoted tweets and campaigns on X
Pinterest Ads
Create Promoted Pins and shopping ads on Pinterest
Snapchat Ads
Run Snap Ads and Story Ads on Snapchat
Coming soon
These are in the catalog but not connectable yet. They appear in the platform with a Coming soon label rather than a Connect action.
Microsoft Ads
Manage Bing and Microsoft Advertising search campaigns
Facebook Ads
Create and manage Facebook ad campaigns and audiences
Instagram Ads
Run photo, video, and Stories ad campaigns on Instagram
Amazon Ads
Manage Sponsored Products and Brands on Amazon
Reddit Ads
Create promoted posts and advertising campaigns on Reddit
Quora Ads
Advertise on the Quora Q&A platform to reach informed audiences
Outbrain
Native advertising and content recommendation platform
Taboola
Content discovery and native advertising network